The Plastic Age


The Plastic Age

We all talk about the Stone Age, the Iron Age and the Bronze Age, but what era are we living in right now? People are starting to refer to us as the – far less romantic – Plastic Age.

We make 288 million tonnes of plastic a year, and unlike paper, metal, glass or wood, it does not oxidise or biodegrade, instead it ends up in our oceans, making the ratio of plastic to plankton 100:1.

What really happens to the plastic you throw away

Always look for the helpers

G-Star RAW and Bionic Yarn

G-Star RAW have joined forces with Bionic Yarn, Pharrell Williams and Parley to pull the plastic from the ocean and create a clothing range by recycling the plastic debris into an asset.

The plastic is shredded into flakes, melted and extruded to fiber, spun into a yarn and helix them with another material (like cotton) – the result is a high quality fabric.

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View Men’s Clothing Range

View Women’s Clothing Range

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